Public relations (PR) is a strategic communication practice that aims to build and maintain a positive reputation and mutually beneficial relationships between an organization and its target audience, including the general public, media outlets, customers, employees, investors, and other stakeholders. PR professionals use various tactics and strategies to manage and shape public perception, promote positive brand image, and handle potential crises.
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Delivery ensures the commitment of public organisations or public service providers to provide quality, high-standard services, including mechanisms for grievance redressal.
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